What We Do
For over 20 years, Catch Fire Marketing LLC has been helping its clients achieve their marketing objectives. We serve clients all over the United States and have even worked with companies in Europe. Our clients include small, medium and large companies, non-profits, schools (elementary/middle/high schools and colleges) and local, state and federal government agencies. While a number of our clients have full marketing departments with either internal graphic designers or agencies we also work with clients who utilize our services and staff to effectively serve as “their marketing department”.
Our Core Areas of Focus Are:
- Growing Sales
- Retaining Clients/Customers
- Showing Appreciation to Clients and Employees
- Recognizing and Motivating Employees
- Producing Effective Signs and Displays for Trade Shows and Events
What Is Marketing?
Catch Fire Marketing’s owner, Steve Bocher, loves to explain to clients that, ”Marketing is what you do (use) to keep your company visible and top of mind in between the times that you aren’t able to be face-to-face with your clients/customers.” So whether you have a sales team that is calling your clients, a service team that is reaching customers and prospects by phone or whether your clients come to your business, there is a period of time when you are not going to be able to have direct interaction. This is where marketing comes in. It isn’t a replacement for face-to-face contact, clearly that is optimal and important. However, your sales and service teams can’t be everywhere at once and your clients and prospects don’t want you calling on them all the time, so you need to use marketing to stay connected!
Growing Sales
For most organizations, their sales team has the primary duty to grow sales. However, sales teams need marketing support too whether it is to help keep relationships “warm” in between the times when they are able to visit clients or the array of tools and materials to help maximize the effectiveness of their efforts. Catch Fire Marketing provides sales growth support in many ways including:
- Printing/Creating Effective Sales Collateral Materials
- Drip Marketing Campaigns
- Cross Selling Materials and Programs
- Product Information
- Thoughtful Leave Behind Promotional Marketing Products To Keep You Visible
- New Customer Appreciation Gifts
- Staff Clothing Programs
- Printing Basics- Contracts, Forms, Business Cards, Letterhead, Envelopes, Stamps, Stickers and More
- Sales Team Achievement/Recognition Programs
Retaining Clients and Customers
The first secret for successfully retaining clients is to have a good product and great service. If you don’t have these two elements, stop reading now, and come back and finish this section once you have these two elements nailed down! The second secret for success in retaining clients is acting interested. One of the most common reasons that customers leave is that their business doesn’t “act interested” in them returning. According to a Bain & Company study, 60-80% of customers who describe themselves as satisfied do not go back to do more business with the company that initially satisfied them. How is that possible? Why does that happen? Most often it’s due to a lack of connection. A business that isn’t making any attempt to stay connected as well as the many organizations competing for your customers. It doesn’t matter how great the work you did was, if the customer doesn’t remember who you are six months or two years later they are going have no choice but to pick a new provider. And if they don’t remember you, you they aren’t going to be able to refer you to friends either. We don’t think businesses are intentionally ignoring past clients, but many companies simply need to make this a higher priority. Catch Fire Marketing can aid in customer retention through:
- Drip Marketing Campaigns
- Customer Appreciation Mailings
- Cross-Selling Materials and Programs
- Client Appreciation Gifts
- Thoughtful Leave Behind Promotional Marketing Products
Showing Appreciation to Clients
Showing appreciation is a great way to positively bond with your clients. After all, who doesn’t like to be “thanked”? Of course, there are many ways to show your appreciation and one of the best is simply saying it to your customers repeatedly–and that doesn’t cost you anything! Of course, there are also more tangible ways to say thank you that reinforce your verbal appreciation that we think make sense. Catch Fire Marketing can support a number of different programs including:
- Customer anniversary programs
- Customer birthday recognition programs
- Large order appreciation programs
- Customer events
Employee Appreciation and Recognition
Showing appreciation to employees isn’t always something that companies do well…but obviously it is important! Happy employees are going to work harder and give better service to your customers—which is what every employer wants. Plus turnover is both expensive and a headache to you and your customers! Employees that don’t feel appreciated are more likely to leave and seek other employment. Most employment experts agree that the cost of hiring and training a new employee is equal to between 20-60% of their annual salary. That means the cost to replace a $50,000 position can range from $10,000 to $30,000! And this amount doesn’t include the extra strain that the vacancy and training period puts on your supervisors, managers and co-workers.
So, knowing that you are going to incur thousands of dollars hiring and training, it should be easy to justify spending a fraction of that amount on employee recognition and appreciation each year. Obviously, the amount you spend on an employee will vary based on their compensation level and level in your organization, but it usually doesn’t take a lot to show your appreciation!
There are many aspects of this type of program that your HR team can help with. Of course, just saying thank you is one of the best ways to show your appreciation! However like with customers, having some tangible forms of recognition are also valuable and appreciated. Catch Fire Marketing can help with:
- Years of Service recognition programs
- Service recognition
- Employee events
- Employee clothing programs
- Employee of the month
- Sales achievement recognition
Producing Effective Signs and Displays for Trade Shows and Events
One of Catch Fire Marketing’s areas of specialization is helping our clients maximize their effectiveness with high quality signs and displays. Our client’s use these materials both internally and externally. Internally, signs and displays are used in their work place to highlight their brand, products and services to guests as well as promote a sense of team and pride with their staff.
Examples of internal signs and displays include:
- Wall Art (Wrapped Canvas, Aluminum, Foam Core, Large posters)
- Wall Signs- Acrylic and Aluminum
- Office/Cubicle Name Plates
- Name Badges
- Banner Displays (For Products/Safety/Birthdays)
External uses of signs and displays occurs most often in conjunction with trade shows and events. This is where Catch Fire Marketing’s full service approach pays huge dividends, as we can streamline the process allowing clients to work with one company rather than three to five vendors for event/trade show support (e.g. graphic designer, display company, printer, mail house, promotional marketing company, clothing decorator…). This will save your staff time and save your company money!
Catch Fire Marketing can provide full support to clients through these six areas common to trade shows and event marketing.
- Pre-Show/Event Mailings
- Display Creation
- Collateral Materials
- Give-Away Items Promotional Marketing Products
- Staff Clothing and Name Badges
- Post-Show Mailings
