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Posts Tagged Marketing ROI

Working with Diverse Industries Makes Us a Better Resource

Working with Diverse Industries Makes Us a Better Resource

Working with Diverse Industries Makes Us a Better Resource for Your Company If we just worked in your industry, we’d know what you know! Having diverse clients allows us to cross-pollinate ideas from industry to industry. Often we can adapt marketing approaches used in other industries and apply

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A Case for Thanksgiving Cards

A Case for Thanksgiving Cards

A Case for Thanksgiving Cards What holiday season card works best? Is there a better strategy? It all depends ultimately on personal preference, which is why we produce Thanksgiving Cards, Holiday Cards (Merry Christmas/Seasons Greetings…) and New Year’s cards. Regardless of your preference, now is the time

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What is Long Term Marketing?

What is Long Term Marketing?

What is Long Term Marketing? Early we wrote a blog that was focused on top of mind awareness. That type of marketing is important for virtually all types of businesses and includes marketing activities like direct mail, email, social media, radio, TV, print, billboards and the like.

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Maintaining Top of Mind Awareness

Maintaining Top of Mind Awareness

Maintaining Top of Mind Awareness I have been saying to clients for more than ten years, “Out of sight is out of mind when it comes to referrals and repeat transactions.” Your competition and the world in general makes a lot of noise that your clients, prospects,

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Stop Showing Appreciation- Part 2

Stop Showing Appreciation- Part 2

Stop Showing Appreciation- Part 2 Last week we set the stage to talk about how to show appreciation.  We talked about how our appreciation efforts deserve to have a business return on our investment. We also discussed how the appreciation needs to be remembered, since out of

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