Why Use Promotional Marketing Products?
An effective marketing program is rarely one dimensional and a good program is going to have elements that include both “top of mind” awareness components and long-term branding. Promotional products are about a $20 Billion segment of the marketing industry and one of the top five fastest growing parts of the industry.
Not every contact with a prospect or customer results in an instant “yes”. What can you leave behind with that person that will help you maintain visibility until they are ready to make a decision? They might keep a flyer, brochure or business card for a few days or weeks…but they likely won’t keep that around for months. That is were a promotional product earns its place in your marketing program with most promotional products being kept for 10 months or longer!
Catch Fire Marketing is a member of PPAI – Promotional Products Association International, the largest professional organization in the promotional products industry. This provides us with access to over 1,000,000 promotional marketing products from thousands of suppliers across the globe.
What makes promotional products unique and effective?
- Highly targeted- you decide who receives your promotional product
- Long-term- studies show that nearly 50% of people have keep a promotional product for more than five year! And over 80% have kept a production for more than one year.
- Memorable- 61% of people can recall the advertiser’s name on a promotional product they have received in the past 12 months.
- Effective- While 88% of recipients are familiar with an advertiser before receiving a promotional item, 59% had a more favorable impression of the advertiser after receiving the item.
- Results- 55% of recipients that received a promotional item had done business with that company before, 85% returned and did business again after receiving the promotional product. And of the 45% that hadn’t done business with the company, 11% subsequently did business with the company after receiving the promotional product.
- Other Interesting Facts:
- 36% reporting having referenced a promotional production for information
- 94% report liking receiving promotional products
- 50% say they are somewhat likely to switch companies after receiving a promotional product that they really liked from a company they had not done business with before
- 70.4% say they wish they received promotional products more often
Source: PPB- Top of Mind Recall & PPAI- Promotional Products Consumer Study Report
Ready to learn more? Feel free to browse through hundreds of thousands of products on our web-site using the links above or call us at 303-789-4663 for all your promotional products and other marketing needs.
