PPAI Research: The Effectiveness of Promotional Products as an Advertising Medium

You may be wondering…”Do promotional products really work?” After all, you have heard all those clever names for promotional marketing products some of which aren’t that flattering. Whether your business is in Centennial, Greenwood Village, Denver or Philadelphia…there is definitely a case for using promotional products in your marketing mix. The fact is virtually every one of the Fortune 500 companies uses them…and of course you don’t have to be huge for this to make sense. In fact, once you see what the research shows, I think you will see this is actually a great investment for your business.

Here are a few highlights of reasons to use promotional products to market your company:

-52% of people do business with a company after receiving a promotional product from them

-52% of people also say that their impression of that business is more positive after receiving a promotional product.

-76% of people recall the business name advertised on the promotional products they have received

And there is more…check out this short video to see other compelling information about how effective promotional products are.

Catch Fire Marketing is based in Greenwood Village, Colorado. Our showroom, which we use as an idea center, is open Monday through Friday and is conveniently located for businesses in Greenwood Village, Centennial and Denver.