Marketing for Professional Service Providers

Professional service providers engage in a different type of sales environment. Business or practice development programs have special marketing needs. When you are selling your professional services, then the marketing materials you put forth should be summed up by one word: Professional. This is different than a company that sells good and products; the people providing the service make the difference. The messaging you choose should ooze professionalism. The colors you choose – do you pick soft, inviting colors that mirror the attitude your professionals take when working with their clients? Or do you use bold exciting colors that help narrate the story of how your consulting firm saves their clients millions of dollars each year?  Whatever your industry, it is important to take time to think about your company’s image. Let’s not use graphics that may look cool on a snowboard and apply them to your brochure that outlines your professional services. Perhaps while thinking about the image you wish your company to project, you will come up with questions on how your marketing can help implement this message of professionalism and still captivate your audience. While there is never going to be a single solution, Catch Fire Marketing can help your professional organization showcase its services, help create or enhance your company’s brand or image, and provide a consistent format for marketing and business development materials that will help grow your organization. Marketing services that we provide to professional service companies include:

• High quality brochures to showcase your firms services
• Quality mailing programs to inform clients about events or services that you would like them to know about
• Cross selling programs to increasing billings
• Full color newsletters printed on upgraded 80# gloss text paper (We can print and mail a newsletter that you write and design, or we can help you with the writing!)
• Professional quality full color business cards, letterhead, and stationery
• Client recognition gifts
• Staff recognition gifts
• Embroidered clothing
• Create or enhance your “branded” image

There are no “templates” that we are going to work with your company. You should expect a marketing company to work with you to create a branding standard that is tailored to your unique situation. Call us to discuss your goals and needs and we will help you put your program into action.

To see information about Catch Fire Marketing’s printing, marketing and promotion products please return to the home page and select one of our products.