We are all familiar with the quote “The definition of insanity is doing the same thing over and over and expecting a different result.” (Ben Franklin) The words could not be more true when it comes to marketing.

 

How many businesses, dissatisfied with their progress in 2011 will essentially repeat those same marketing efforts in 2012! Insanity!

Take a moment to think about what you want to accomplish in 2012. You don’t have to start from scratch, in fact, unless 2011 was a total disaster, use your 2011 plan as a foundation and look for areas of opportunity to enhance or tweak the prior year’s plan to get a better result. Also, consider removing the least effective element(s) of last year’s marketing plan and introduce a few new elements.

 

Try not to go overboard with changes…don’t think of 90 degree shifts but more like small coarse corrections.