Some people call promotional products swag, others trinkets and trash, others give-aways, I call it a great value! The truth is that promotional products are one of the most cost-effective and effective means of marketing.
Studies show that Americans love promotional products! In fact, 84% of people report remembering the advertiser on a product they have received and 62% report having done business with the advertiser after receiving a promotion item.
Cost effective? You bet! This area is well-studied and promotional products as a category finish second only to billboards (cable TV, syndicated TV and radio where the other top categories) as one of the most cost-effective advertising mediums. And the big difference…a promotional products campaign is going to be much more targeted than these mass media campaigns, less expensive to develop the campaign, and promotional products are tangible items…the other mediums are not.
But honestly, cost is not really the most important measurement, it is effectiveness. 42% of recipients of promotional marketing products report that they had either a significant or somewhat more favorable impression of the business after receiving a promotional product. And 81% of business people surveyed reported that they kept the promotional product because it was considered useful. And of the 19% that didn’t keep it, 51% gave the item to someone else! That shows that promotion products are indeed valued.
But remember, marketing isn’t one thing…promotional products are a piece of your marketing program but rarely, if every, should it be your whole marketing program.
Some common uses of promotional products include:
- Introduction of a new product or service
- Provide ongoing or long-term visibility of your business
- Employee appreciation gift
- Customer/referral source appreciation gift
- High awareness for urgent decisions
- Sales incentives
- Safety/reward programs
- Trade show giveaways
- Corporate gifts
Interested in learning more…contact me I would be happy to discuss this with you.
