Custom Newsletters
Do you want to use our homeowner oriented newsletter or have us custom print a newsletter for your business or organization? Imagine a turn-key process for newsletters that you can send to your clients, employees, volunteers, donors or prospects. And our newsletters just got even better! Our newsletters now include variable data! Variable data printing enables us to personalize your publication to each recipient. There are no limits to the way variable data printing can be used to communicate your message to your client and prospects. Call us to learn more.
Is Variable Data Printing Important? We’ll let you be the judge. For starters, a Xerox study showed that personalizing a mail piece with the recipient’s name had a three-fold increase in the perceived value of the piece compared to a generic mail piece. Second, we think it is common sense. The whole reason you are staying in touch is to foster your relationship with your clients and prospects. By personalizing your mailings with the recipient’s name, you are reinforcing that relationship. Sending a impersonal, generic mailing does not enhance a relationship.
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Home Care Newsletter
For Real Estate, Mortgage, and Home Services industries here’s the newsletter product you have been waiting for! A newsletter 100% devoted to home care! No fluff, no recipes, no jokes, no history of “President’s Day”…just timely practical information on how to care for your home. This makes our newsletter perfect for anyone who has homeowners as prospects or clients. Regular monthly features focus on home care, home improvement, landscaping, home safety, mortgage/real estate, energy saving tips and more!
Home Care Newsletter Program Features
- Exclusive– we mail only one copy of this publication to an address
- We mail return service! Returns come to us and we send you a report each month of what was returned and why!
- Personalized– our program includes special personalization in addition to addressing. Personalization in mailing increases the perceived value of the mail piece.
- No Contract
- Send this publication monthly or bi-monthly
- Full color, printed on high quality 80# gloss text weight paper
- Low minimums- 100
- Ask us about custom branding our newsletter for your company! We currently offer branded versions for: RE/MAX, Prudential, Metro Brokers, Coldwell Banker, Keller Williams, Kentwood, Megastar Financial and many others. If you have opened your own brokerage–great, we can created a branded version just for you.
- Our pricing includes postage, printing, folding, addressing, and database management.
- Price includes checking addresses against the USPS National Change of Address Database (NCOA) to give you higher deliverability!
- Monthly cut-off for updates, changes, custom features, starting or canceling your program, is the 15th of the month prior to the mailing (Please have your list in a .txt, .csv, or .xls format ready to send to us when you place your order. Please format your file into six columns- full name, company, address, city, state, zip code.)
- Custom Features Looking to add some of your own content? No problem! We have one-half page available for you to add your own material. But don’t worry, our design team will handle the layout for you! Uses for custom feature: Highlight your company, products, services, cross-sell, announce a promotion, co-market with a colleague or friend from a related industry, feature property (listed/sold)…and more! Cost is $45 per issue.
- Stock Custom Features Looking to add something extra to your newsletter? Try our stock custom features! These timely features include a personalization from you. Just send a note (be sure you get a confirmation) to graphics@catchfiremarketing.com by the 15th to let us know that you want to run the feature! Cost is $45 per issue.
Schedule for stock custom features:
- January- Happy New Year
- February- Happy Valentine’s Day
- March- Spring
- April- Rockies
- May- Memorial Day
- June- Happy 4th of July
- July- Realtor for Life
- August- Summertime
- September- Repair or Contractor
- October- Realtor for Life (Repeat)
- November- Happy Thanksgiving
- December- Happy Holidays