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Graphic Design

How to Design for a Target Audience

How to Design for a Target Audience

How to Design for a Target Audience Using graphic design elements to target a specific audience can have many benefits, if it is done correctly.  Knowing the likes and dislikes of your audience will help you to decide which colors, images, and layouts to use.  Using specific

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Tips on Proofing

Tips on Proofing

TIPS ON PROOFING We can spell check and look at formatting, but you are the expert on your content.  So as the customer, it is important to meticulously check your proof for any possible errors.  Why is this so important?  As soon as the proof is approved

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Types of Graphics File Formats

Types of Graphics File Formats There are a number of different types of graphics file formats. Each type stores graphics data in a different way. Bitmap, vector, and metafile formats are by far the most commonly used formats, and we focus on these. However, there are other

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Raster vs Vector and Hi vs Low Resoultion

Raster vs. Vector Art When our clients send us artwork, it’s often whatever they have on hand. When you’re printing on a desktop inkjet, almost anything works. However, when we are sending files to our high quality printing partners, we may need specific types of artwork in

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Does Your Logo Need a Refresh?

Does Your Logo Need a Refresh? Well designed logos can be timeless; however even the most iconic brand marks have been updated over time. Logos like Ford, McDonalds, or Coca-Cola have all been updated over the years. Perhaps your logo is due for a refresh. Styles for

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