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How to Design for a Target Audience

How to Design for a Target Audience

How to Design for a Target Audience Using graphic design elements to target a specific audience can have many benefits, if it is done correctly.  Knowing the likes and dislikes of your audience will help you to decide which colors, images, and layouts to use.  Using specific

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Clothing 101- All T-shirts are not created equally

Clothing 101- All T-shirts are not created equally

Clothing 101- All T-shirts are not created equally You would think that a purchase as simple as a t-shirt would be easy, but sadly it isn’t. There are thousands of t-shirt options available at all levels of quality. While you might be tempted to think- a t-shirt

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Effectiveness of Promotional Products as an Advertising Medium

Effectiveness of Promotional Products as an Advertising Medium

Effectiveness of Promotional Products as an Advertising Medium You have undoubtedly heard promotional marketing products called by some popular, but not necessarily flattering nicknames. One that I hear all the time is “trinkets and trash”.  And while I will admit that there are some “silly” items produces,

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3 Tips on Creating a Great Postcard Design

3 Tips on Creating a Great Postcard Design

3 Tips on Creating a Great Postcard Design Direct mail is still a very effective marketing tool and has advantages over electronic and other forms of marketing.  One of the most popular direct mail pieces we offer our clients are postcards.  Postcards are effective because they are

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Why Football Schedules are a Good Marketing Tool

Why Football Schedules are a Good Marketing Tool

Why Football Schedules are a Good Marketing Tool Football schedules are a great marketing tool for a number of reasons. For one, the professional football largest and most successful sports league in the US. With that success comes with one the largest fan base of any US

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