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Trade show marketing- Part 2

People Love Promotional Products in the Office Continuing on with some tips on trade show marketing there are seven key areas for trade show marketing . No need to tell anyone that has been in charge of planning/preparing for a trade show how huge of a job this is…they

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Trade Show Marketing

One of the common misperceptions about exhibiting at trade shows is that just showing up is enough to make the event a success. While many businesses are lucky and invariably have a decent experience at a trade show the opportunity cost of not preparing is worth considering. The

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Calendars a Marketer’s Best Friend

If I asked you to put the Catch Fire Marketing logo on the wall next to your desk would you do it? Probably not. What if I offered you $5, $10, even $20 to put my logo up for a year…would you? Still, probably not. But isn’t

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Do Promotional Products Work?

Some people call promotional products swag, others trinkets and trash, others give-aways, I call it a great value! The truth is that promotional products are one of the most cost-effective and effective means of marketing. Studies show that Americans love promotional products! In fact, 84% of people report

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Marketing Your Business with QR Codes

In my last post I shared thoughts about what QR codes are, now I want to take some time to discuss ways to use QR Codes to enhance your sales and marketing. Remembering that in an over simplified explanation that a QR Code is a link (to

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